Cannes Lions

SPORTING GOODS STORE

YOUNG & LARAMORE, Indianapolis / GALYANS SPORTS & OUTDOOR ADVENTURE / 2004

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Campaign from Young & Laramore that brings to life the experiential feeling and grandeur of the rapidly growing Galyans Sports and Outdoor Adventure. Guy is in wilderness as heavy rain falls. He uses his jacket, which can create a dry/heat aura around him. This jacket doesn't exist, but if it did, we'd be the first to have it; Galyans Sports & Outdoor adventure.

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