Cannes Lions
30 SECS OF FAME, Mumbai / ADIDAS / 2011
Overview
Entries
Credits
Description
This commercial made for one of the biggest names in the sportswear business Adidas signifies raw intensity and dedication of professional players ..in this case the various star cricketers from around the world..When the going gets tough and the critics hound him from all corners..A real players rises from the ashes...he goes that extra distance to silence all his critics...He practices and work hard to eradicate all of his weaknesses...Because in professional sports there is no room for mistakes , no void in his head that should feel the pressure...And when all is said and done, all of the sweat and blood glistening on the floor...its time for him to enter the arena to fight all the demons in his head with his head held high...his eyes burning with the golden desire of victory and his heart screaming out from deep within to all who doubted him BRING IT ON....
Similar Campaigns
12 items