Cannes Lions
DEVITO/VERDI, New York / SPORTS AUTHORITY / 2008
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A football stadium at night. Two teams are facing off against each other.The offense snaps the ball, and the quarterback hands off to his running back. A defender rushes up to tackle him, but at the last second, the runner makes an incredible move, spinning out of the way. A super comes up: You Play Football. The running back sprints toward the endzone and dives. Out of nowhere, two defenders rush in and hit him viciously, twisting him mid-air. He lands with a thud. Another super comes up: You’ve Paid Enough Already.
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