Cannes Lions
BBH SPORT, London / BETDAQ / 2015
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The film is a classic horse joke made serious. We play out what would actually happen if a horse walked into a bar as a voiceover narrates the joke. The film begins with a horse walking into the bar before staring at the barman. He responds by calmly nodding for his regulars to leave and calls the authorities. A title says 'we're serious about horses'.
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