Triumph, one of the world’s leading brands in women’s lingerie, recently launched a range of sports bras called the “Triaction Sports Bra”. Each model was perfectly designed to give optimum support and comfort for even the most intense routines.

This art direction campaign, made up of 3 visuals, promotes the range. In each visual a woman is seen doing a sport (karate, dance and rhythmic gymnastics). Her movement appears in the shape of a Triumph bra from the range using chronophotography. The different photos and sports used also allowed us to represent the different textures and colours of the underwear, such as silk and lace.

The campaign was widely appreciated by the main target group, i.e. sports women, and was highly praised in sports media, but also in the business, communications and advertising trade press.