Cannes Lions
EURO RSCG BRASIL, Sao Paulo / NEWCO PROG. PROD. COMUNIC / 2010
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We see a journalist trying to interview a boxing fighter at the end of a final championship. When he asks a question to the fighter, someone else asks a delicate question about his wife and an affair. The fighter doesn't realize it was someone else and not the journalist who asked the question. The fighter then, thinking it came from the journalist, moves towards him ready to punch the journalist, who shows extreme ability in responding to the punches. After a sequence of coups the journalist hits the fighter and he goes down to the ground. Signature - BandSports. The most prepared team of sports journalism.
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