Cannes Lions

SPORTS CHANNEL

OGILVY BRASIL, Sao Paulo / BAND SPORTS / 2010

Awards:

2 Shortlisted Cannes Lions
Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Bandsports channel isn’t made of spectators. It’s made of fans: real followers who celebrate the great teams and more importantly, the great plays. With this in mind, our client asked us to create a campaign to celebrate this devotion in a unique and engaging way.

Execution

The movement of each play is faithful to the original incident, and when placed together they make the poster seem like one unmissable live game. We searched the Bandsports video archives for all the amazing moves in order to capture their real essence.

Outcome

The posters were widely commented on several sports blogs, in Brasil and Argentina, generating real emotional discussions about all the moves presented (and the ones that were missed). And on a sports TV show, the football poster was given away to spectators as a promotion.

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