Communicating the Brand and revealing the contents of the Gazzetta World.

Mechanic: 1. DIGITAL : Facebook page, banners2. ADV: print campaign, bill-postings3. FIELD: 3.1 Temporary Shop in Piazza San Carlo, Milan 3.2 Territorial Activities and Dynamic Marketing - Porta Venezia and Stazione Centrale dressed in pink lights - Pink Christmas tree - Tram decorated with contents of the Gazzetta World4. B2B Event: dedicated to the top spenders, held at Superstudio più in Milan. Six-hundred people watched the opening of an 11-meters diameter pink world where dancers performed in the Gazzetta areas.

Event: 700 guests divided between clients and media centers employees. The interactive show was spectacular.

The technology area was appreciated, due to the augmented reality technology giving participants the possibility of seeing the Gazzetta world in 3d projected on the palm of their hands.Temporary: 300.000 visitors in two weeks during Christmas time. Estimated entrances are of around 80 thousand visitors in 20 days of activity. Visibility on the national headings. Territorial activities: efficient and emotional city-dressing.Web: impactful sponsorhip positions on websites (portals and social network)Impression : 58.751.266; 129.701 users landed on website. Emotional landing page.