China is standing up! Ordinary Chinese people want to stand up, too! Based on this insight, Anta developed a campaign called ‘I believe…’to connect athletes and 1.3 billion Chinese. We use TV, print, outdoor, internet to gather the power of Chinese who share the same belief.

In a short time, there are now more than 600,000 visits to the website. It also quickly became a popular discussion topic on the net. The theme song We Will Rock You became popular again, resulting in many downloads. Anta is gathering the passion of the Chinese people to stand up!