Cannes Lions
STRAWBERRYFROG, Amsterdam / ASICS / 2005
Overview
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Credits
Description
Tiger Force film posters with comic book sequels. Tiger Force get their legendary powers from their Onitsuka Tiger trainers. Working with a hip Manga artist, The Sole Saver comic was released throughout Europe, the U.S. and Japan to tell the full Tiger story.
Outcome
"We had no idea comic culture could be so powerful. Onitsuka Tiger is now the fastest growing footwear brand in its category." Carsten Unbehaun, Senior Marketing Manager Asics Europe. It hit a nerve with the Japanese youth, which had a knock on effect to Europe. Originally given for free, The Sole Saver is now exchanged for money on ebay.
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