Cannes Lions

SPORTS WEAR BRAND

BEACON COMMUNICATIONS, Tokyo / NIKE / 2011

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Overview

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Credits

OVERVIEW

Outcome

Despite the total budget being only $35,000, the Nike5 invaders grabbed the hearts of Japanese players and media alike.

Every pitch was crowded with the audience to watch the hardball matches. More and more players visit SNS day by day. - YouTube : over 30,000 views (including English subtitle ver) - Twitter : over 650 followers - Facebook : over 2,200 fans & over 120,000 viewsAnd most importantly Nike5 products sold out across the country.

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