Cannes Lions
POSTVISUAL.COM, Seoul / NIKE / 2011
Overview
Entries
Credits
Execution
People run for different reasons.
We developed a system called CUSTOMIZED FOOTPRINT also known as Make Your Footprint, to allow users to integrate their own reasons for running with the official campaign logo.
Outcome
- In just 7 days, all 20,000 slots were sold out.- Sales in running products spiked 87%.- 50% of all runners spontaneously participated in the Footprint Service Zone.
Similar Campaigns
12 items