This online ad features the choir from TV commercials for Sportschau, a German sports show. The user has to try to get the choir to sing using a music baton. When they click on the baton, it goes to another part of the layer where a single singer can be seen. They can then be made to sing. At the end, the whole choir in the ad sings the Sportschau theme, just like in the TV commercial. This rich-media ad generates high levels of user involvement with the use of interactive video throughout the page.