Cannes Lions
LEO BURNETT GREATER CHINA, Hong Kong / BEIJING LI-NING SPORTS GOODS / 2006
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Li-Ning, the number one local sports brand in China, would like to enhance its brand claim of "anything is possible" via the leverage of its NBA "Excitement Flash Back" TV segment sponsorship. With this aim, Li- Ning produced a short-duration TVC campaign with the idea "Exciting basketball in amazing Chinese style brought to you by Li-Ning".
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