We provided a strong, complete service, in terms of TV programming. First, we recognised the potential of the programme in terms of synergies with the universe of the Adidas values and with its campaign item. This made it possible to design a direct "Champions – The Dream". We inserted a television writer in the broadcasting staff who was able to act as an effective liaison between Adidas and "Champions – The Dream".

200 hours broadcast on TV; contacts with core target (15-34 year-olds); € publicity value for TV and press spaces dedicated to the programme; brand visibility value: 43 Mio. € net value; an outstanding ROI result: 21.5.