The principal aim of the campaign was to update the historical Filabrand, showing it in a classic context but under a new light. It’s morning. We are in a tennis club. We see two boys with their Fila vintage t-shirt stealing tennis balls allover the club. At last we discover the place where they carried all the ballsto: a pool, now full of balls. In the last scene, we see the two guys taking a run up and diving in thepool.