Cannes Lions

SPORTSWEAR AND TRAINING

BOONDOGGLE, Leuven / NIKE / 2010

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Overview

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Belgian football stars Vincent Kompany and Moussa Dembélé are working very hard on the pitch and in the gym. They are busy doing the toughest training any footballer can do. It’s very hard work.

Meanwhile the voice over explains:‘If you’ve got talent you can just sit back and relax. Then the film ends with a pay-off on screen:‘Get serious. Get to work.’Swoosh.

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