Strategic locations in shopping malls were used to offer an immersive brand experience. Consumers interacted with the brand through a tri-dimensional instalment. The instalment displayed mini-films about the history of “Adidas: Your World” and focused primarily on the new Spring Break collection.

A new media network was also created in association with the sporting goods retailer Finish Line. The instalment was featured in their key stores, therefore engaging consumers while in shopping mode.

The traffic to the strategic store locations increased substantially. The Your World website also experienced heightened traffic levels.