As part of its commitment to bring attention to philanthropic causes, we created a digital platform with films and content centered around Spotify’s single fundamental belief: Music can change lives.

At the center of the campaign launch is “First Song” a heartwarming and powerful short film documenting the emotional journey of three unique individuals as they receive the gift of hearing for the first time. The short film was shot during the Starkey Hearing Foundation’s recent mission to Puerto Princesa, a remote village on the island of Palawan in the Philippines. On the week long shoot, thousands of people were fitted for hearing aids including Eugene, a 28-year-old taxi driver, Isagani, a 59-year-old teach at a school for the deaf, and Jessa Mae, a 16-year-old girl who yearned all her life to hear the sounds of the ocean.