Cannes Lions

SPREAD

CREATIVE JUICE\BANGKOK (TBWA), Bangkok / INSPIRE ENTERTAINMENT CO. / 2013

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Overview

Entries

Credits

Overview

Description

The objective of this initiative is to show that

FHM provides the sexiest women's photography shots for men's viewing pleasure.

So sexy that it's worth the collection.

Execution

Playing with the word 'center-spread' that's being frequently used in the context of models featured

in the center page of magazines,

Using cool graphic style of gradual contour lines as execution,

the pages of the magazine are crafted to form a pair of woman's legs spreading,

a symbolism of sexy-tease to men.

This execution is simple and cool-looking, that it can be extended to different areas of media

such as postcards, bookmarks, stickers, bumper stickers, window decals and many more.

Outcome

Potraying the message that the models featured in FHM magazines are the best among other men's magazine, with the hottest models, and the sexiest pose there is to find in any gentlemen's publication.

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