Cannes Lions
CREATIVE JUICE\BANGKOK (TBWA), Bangkok / INSPIRE ENTERTAINMENT CO. / 2013
Overview
Entries
Credits
Description
The objective of this initiative is to show that
FHM provides the sexiest women's photography shots for men's viewing pleasure.
So sexy that it's worth the collection.
Execution
Playing with the word 'center-spread' that's being frequently used in the context of models featured
in the center page of magazines,
Using cool graphic style of gradual contour lines as execution,
the pages of the magazine are crafted to form a pair of woman's legs spreading,
a symbolism of sexy-tease to men.
This execution is simple and cool-looking, that it can be extended to different areas of media
such as postcards, bookmarks, stickers, bumper stickers, window decals and many more.
Outcome
Potraying the message that the models featured in FHM magazines are the best among other men's magazine, with the hottest models, and the sexiest pose there is to find in any gentlemen's publication.
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