Spikes Asia

Spring Lamb

PLAZA FILMS, Sydney / MEAT & LIVESTOCK AUSTRALIA / 2017

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Description

The film is a flowing journey that explores all of the different aspects of our National Identity. The commercial starts with Luke Jacobz, who addresses the concern that there are ‘too many perky white males contributing to a lack of diversity on our screens’. Suddenly Jacobz disappears and is replaced by Bengali-Australian actor Arka Das who continues the diversity tour of Australia. There are appearances from Indigenous model Samantha Harris, followed by Comedian Jordan Raskopolous. Das speaks of “all religions, faiths and beliefs”, “people of colour” and extols the virtues of ‘the ultimate cross-cultural protein’. It ends with Das asking “Who was here first?” while holding a lamb chop. An Indigenous couple (Cathy Freeman and Greg Inglis) step forward: “That would be us”. It addresses the fact that we are a diverse society by featuring a cast of Aussies from all walks of life, coming together over a lamb barbecue.

Similar Campaigns

12 items

Shortlisted Cannes Lions
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