Cannes Lions
SPRING / SUMMER SALE
Y&R DUBAI / HARVEY NICHOLS / 2012
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Overview
Entries
Credits
OVERVIEW
Description
To get Harvey Nichols customers to rush down to the store for the sale promotion.
Execution
The objective was to get fashionistas excited about the promotion and to clear stock.
Outcome
Footfall to the store increased by 27%. Sales of designer dresses went up by 14% and designer bags by 33%.
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