Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / SPRINT / 2008
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In 2007, Sprint released the BlackBerryÒ 8830 World Edition, a smartphone operable in almost every country on the planet. To interest professional road warriors, we targeted the most aspirant sector of the business world – billionaires – with a 100% real, buy one, get one free offer: purchase the smartphone plus a private island to use it on for just $10.5 million. privateislandoffer.com explored the deal in greater detail, featuring ownership tips for both the phone and the island, areas to connect with fellow billionaires and our island broker, and a way to purchase just the smartphone for those who already owned an island.
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