We had to, with a small budget, create a material able to combine the brand’s key attributes and still provide the target audience with a fun, unprecedented and unusual experience.

Sprite’s key approach always focused on its lemon-lime flavor and refreshment. And what we did was to combine these attributes in an unprecedented material that entertained and provided more refreshment to people who couldn’t rely on the shade of a tree during that leisure time.

After 80 days of campaign, the Fanpage increased the number of users by 1557%; more than 20,000 people had their names written at the base of the monument; the app on Facebook received approximately 200,000 visits, in which users interact for 9 minutes on average; in the Xbox game, in 5 days, it reached the record number of 22,000 players, with average time of 4 minutes spent by users inside Sprite’s content.