Cannes Lions

SPRITE

McCANN ERICKSON DUBLIN / COCA-COLA / 2009

Film
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A spoof 1970s Blaxploitation movie trailer about a mean cop named ‘Quench’. His mission is to wipe thirst off the streets using his Sprite guns as ammunition against the bad guys but also to refresh the sweaty inhabitants of the city. The genre is lovingly recreated in every detail, right down to the dodgy production values and hammy acting.

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