Cannes Lions
SAATCHI & SAATCHI UKRAINE, Kiev / SPRITE / 2019
Overview
Entries
Credits
Background
Sprite presents another piece of fresh contemporary art - ? mural painted by drone.
Now it’s your decision: is it ugly or contemporary art.
Execution
Engineers created unique software with an AI-based algorithm and built a custom drone.
We had been testing it until we were sure - the system was working.
Then we created a site, where everybody could design their unique mural. Among hundreds of paintings, the best one was chosen.
On September 19 we pushed the online button and the drone got off the ground.
It was rough and not perfect, like a child’s drawing. It is not a big step in art.
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