One client in a meeting said “we really are turning shopping on its head.” After an exhaustive creative process, the simplest idea won. However, it wasn’t simple to execute. After a huge amount of planning, we had one night to flip an entire store. Our production crew spent the night flipping mannequins, display tables, the window displays, the GAP bags, and all their signage including the store sign. We even flipped our customers through the security camera video feed, and by installing convex mirrors outside the change rooms. Outside we flipped parked cars, a hotdog stand, the bike racks and much more.

First two weeks resulted in over 20,000 enrollments into Sprize.Over 950,000 reached through PR Coverage – online news websites, blogs and radio.Tweets reached approximately 40,000 users.

25,000 YouTube views:http://www.youtube.com/watch?v=thu9zpzrZz0&feature=related;