A year after Warzone launched with roaring success, gamers started to get tired of the map and were ready to leave to play other free to play games. As a result, Call of Duty Warzone lost the cultural heat and feeling that everyone was playing it. With a new version of the map, set in the Cold War, launching in April 2021, we needed to create a cultural moment that every gamer would tell their friends about and get them hyped to jump back in. We needed an unignorable reminder of what they loved about the game when it first launched in 2020.

Squad Up the World shows the interconnected world that is Call of Duty: Warzone where you can link up with literally anyone across the world just by soldiering up. This bombastic, social thrill ride is a single connected journey of celebrity and everyday squads playing together during a single match that serves to excite and inspire everyone to pick up a controller and squad up together.

During the height of COVID, playing Warzone was one of the best ways to hang out with friends. We needed to reignite that spark as the world started to open up that Warzone was still the place where friends could have the most fun, no matter where they lived.

99% positive sentiment on social amongst all our gamers, a feat no other Call of Duty trailer, gameplay or live action has ever hit because of how critical the COD fanbase is.

30M organic views across celebrity social posts, reaction videos and the hero YT film.

There was an increase of 5M new daily active users in Warzone.