The target audience is women 20-40 years old whose purchase of smaller interior items is both spontaneous and driven by pleasure – often as a treat of self-indulgence. Søstrene Grene is known nationwide for their unique store atmosphere interacting with multiple senses (see, hear, smell, taste, sense, feel) encouraging impulse purchases. By transforming bus shelters in city centers near stores into small Søstrene Grene stores, we created a unique out of home solution using sense marketing to convey the unique store feel! We served fresh coffee to people waiting for the bus and played Vivaldi’s tunes in the bus shelter, showcasing shop atmosphere on the streets. To give an authentic feel, we built tailored wooden shelves inside the Adshels/Abribus, displaying products as in stores. To trigger store traffic further and create dialogue, we incorporated an SMS response function enabling consumers to collect a free bottle of water in the store.

Store managers reported a significant increase in traffic and sales - and our SMS function realized a 95 % opening rate! The campaign created both PR and huge impact confirmed by vox pop interviews.