During one month, consumers were impacted with a totally differentiated action.Cut through stickers (outlines) in the shape of the product were placed on the wall of a stainless steel lift in a shopping center. In this way, when consumers entered the lift, they had the impression of being in front of one of Brazil’s most refined line of home appliances.

Our aim was to give consumers the feeling of how it would be like to see a stainless steel product from Brastemp for real.

Innovative actions show that it is possible to take the public by surprise even in conventional media.We found an unexpected and surprising way to reach the target. We managed to impact 800,000 consumers with only US$ 16,000, besides having received an excellent return of spontaneous media. So the message was not only conveyed in an unconventional manner, but it was also experienced by the consumers.