Cannes Lions
MJZ, Los Angeles / OLD SPICE / 2017
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Tied up in a wagon full of dynamite, it looks like time's up for this muchacho, but before the fuse is lit, he somehow reaches for his Old Spice Desperado Body Spray and pulls the trigger. With a whiff and powerful stare, he causes the bad guy to inflate like a balloon and float up into the sky, saving this dusty Western town. As the townsfolk gather to send off their hero, he's pulled by the curious bathtub horse. The hero in tub lathers Old Spice Desperado into his hair and plays a trumpet with his foot as an opera singer dubs him a hero based on his smell. What a strange deodorant commercial.
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