Cannes Lions
TBWA, Hong Kong / STANDARD CHARTERED / 2014
Overview
Entries
Credits
Execution
At the event, people were handed out 'A' lettered flashcards and invited to participate.
1 digital blank canvas allowed anyone of any age, skill, or background to instantly 'leap into art', made possible by custom Leap Motion technology. No brushes, paints, or easels. Simply point and paint.
Choosing from a range of art filters, users instantly picked up an appreciation for the subject. Each piece was then printed for all to appreciate.
People were awarded another lettered flashcard with fun art facts and QR codes leading to Facebook to continue their learning experience as they collected the full A-Z set.
Outcome
120,000 people attended the weekend event, a Hong Kong record high.
Art novices created over 700 unique Leap Motion masterpieces
Over 80,000 art flashcards were collected by participants
Most importantly, Standard Chartered Bank helped break down social, cultural, and financial barriers, allowing absolutely anyone in Hong Kong to easily ‘Leap Into Art’.
Similar Campaigns
12 items