Staples had launched their Staple Gun which is more powerful than a regular stapler. Their brief was to generate in-store posters that highlight the product benefit in an interesting manner.

To showcase strength, we showed tools which used power in a similar fashion. We then hung these posters inside the store with just the help of a stapler pin shot by the Staple Gun.

After a month of conducting this activity across several outlets, the sales shot through the roof and increased by 23%. We also increased brand salience marginally by showing that we keep innovating our products and our communication.