For Berries & Crème Starburst we created a television spot called “Bus Station,” where a little British lad who proclaims his love for Berries & Crème Starburst by doing a dance. The website, www.starburst.com/imalittlelad, features a video that extends the little lad character by giving his “Little Lad Dance” a brief back-story as well as instructions on how to do it properly. The goal was to increase brand awareness through viral sharing of the video with our target audience of 18-24 year olds as well drive traffic to Starburst.com.