Cannes Lions
DENTSU INC., Tokyo / TOYOTA / 2019
Overview
Entries
Credits
Execution
All films are part of TOYOTA’s campaign to promote their philosophy of providing "ever better society through mobility".
First film features India’s first female pro skateboarder.
We portray her fight against female oppression through skateboarding.
Second film features a Brazilian doctor who have been visiting remote villages in the Amazon throughout his career where there is no doctor residing.
Third film features a Nicaraguan Paralympian who overcame challenges of Cerebral Palsy. His mother takes a huge role of pushing through while everyone believed him not to survive. We took a special approach of having them write a letter to each other.
The fourth film introduces two teens in China who aspire to become Paralympic snowboarders. Living and training together, their bond has grown to be as strong as a real family. Despite tough moments, their attitude of ‘nothing is impossible when we are together’ shines through the film.
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