Starzine was an online ‘magazine’ site created by visitors to the site who used images from their mobile phones. It was also a competition with the winning page becoming the front cover and making its creator ‘famous’.We created both the site and the ads that drive the traffic there. The ads ran across a range of MTV sites all over Europe employing a deliberately bold and eye-catching illustrative style and some nice interactive touches to entice people in. Our message was that ‘everyone will want a piece of you’. Each execution shows a different result of rock-star like fame.