Ourselves and Fuel Industries were challenged to develop a fun way to promote State Fair Corn Dogs among teen consumers. Purchasing specially marked boxes of State Fair Corn Dogs gives consumers the opportunity to play an online racing game and win prizes. Our BrandConnect™ platform provides promotion functionality, enabling online account creation and code activation, tying purchase to program participation. The 3D-Shockwave racing game, designed and built by Fuel Industries, features a custom-built driving and physics engine simulating real-world forces on a car in an actual racing environment, making it one of the most advanced experiences available on the web.