Station Keiba /A horse racing at the train station

We set up the gigantic digital signage (size: 14 m width and 2 m height) at the concourse, of Shinjuku station on Marunouchi Line, where racehorses ran through the horizontally-long rectangular space. Our focus was to appeal attractiveness of horseracing taking advantage of impactful visual expression.In addition to this gigantic digital signage, the artificial grass and advertising pillars designed like distance pole were installed to reproduce a race track. The whole visual experiences evolved around racing horses running with blistering speed that gave full of powerful impact on the audience.

While this implementation was widely diffused by media and on SNS, 117,776 people visited The Japan Cup (one of the prestigious horse races in Japan) this year, which was a great success achieving 113.4% increase in the year-on-year comparison.