Given that Parisians spend an average of 92 minutes stuck in the underground every day, for the launch of the Skoda Karoq, we wanted to take them somewhere else.

We created a unique experience called “Station with a View”.

We recreated, on a larger scale, the interior of the new Skoda Karoq on a metro platform in a Paris station. The two billboards were fitted with giant screens and became the two windows of the car.

Beautiful landscapes were projected on the screens. These images had been filmed from a Skoda Karoq that had been equipped with cameras and driven all over France for five days.

As commuters waited for their trains, they were able to enjoy the experience of a peaceful trip around France, contemplating the scenery, even though they were on a metro platform in Paris.

In the Gare de Lyon, a central Parisian metro station, over the period of a week, two standard 4m x 3m billboards were transformed into giant screens that represented the car’s windows and displaying images of a car trip through France.

We worked with influencers to amplify the concept and create engagement and content on social media.

Media and automobile journalists were informed about the operation, both in France and internationally.

6 784 132 contacts inside the Gare de Lyon

4 986 162 paid impressions on social media

7 000 000 PR impressions