We designed a vintage looking box, holding 500 Post-It notes and a pencil, and named it “Vintage Twitter”. The copy on the box read: “We have been twittering for 30 years, in our own way.” and “An original that sticks!” 300 of these boxes were handed out at Disruptive Code, a prestigious conference for web developers in Stockholm, a conference where virtually everyone is addicted to social media and Twitter. Immediately, the tweets started.

The campaign was extremely well received and generated a lot of likes and positive comments. Right after the conference we counted at least 1,500 tweets mentioning “Vintage Twitter”. And after a week we had at least 75 blogs that had written about the campaign, including major marketing, media and social media blogs with lots of heavy influencers among their readers. But maybe most fascinating was the bunch of enquiries we received from all over the world, from people and companies who asked for an opportunity to buy the box.