The film is set in a made up scenario where several father-daughter duos from all over the country have walked in for an audition, not knowing it is for Stayfree. As the camera starts to roll, they start reading from the script handed to them.

Halfway though it, they realise what the script is about - periods. This leaves them nervous, awkward, and uncomfortable, which shows when they fumble, avoid eye contact, and do re-takes. However, the daughters sit unfazed and urge their fathers to go on.

Slowly, hesitation gives way to confidence, nervousness is overcome by warmth. They continue reading the script, patiently answering their daughter's questions, making their way to the end. And once done, they walk out as proud father-daughter duos who just had their first ever conversation about periods.