This spot for Australia and New Zealand celebrates McDonald’s sponsorship of the London 2012 Olympics. Unfortunately, for those living on this side of the world, all of the action and events will be on through the night. The ad centres on the story of a young boy and his Dad by highlighting the struggle of having to stay up to watch the Olympics.

“The original composition was designed to enhance the quiet and emotive feel of our ad, and integrates the McDonald’s sting in the composition to give a seamless transition from the action to the brand”.