Cannes Lions
MUDRA DDB, Mumbai / PHILIPS / 2006
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Description
A desperate housewife barges into a steam bath full of half naked men, sets up an ironing board, and starts ironing a shirt with a dry iron. A super explains: "There's a simpler way to get a crisp crease." Cut to the new Philips Constant Steam Iron emitting steam. The film ends with the familiar Philips Sense and Simplicity line.
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