Cannes Lions

STEINLAGER

MEARES TAINE, Auckland / LION CORPORATION / 2005

Film

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Overview

Description

The essence of a Steinlager drinker is one for whom actions speak louder than words, where inspiration comes not from a motivation tape or a book, but by listening to advice, doing the hard yards and single-mindedly focusing on being the best. The Steinlager drinker knows who he is.

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