It’s well known that Hollywood gets ‘inspired’ by foreign films once in a while and produces a bigger budget remake.

To most people ‘24’ is without doubt a Hollywood creation. However, what if the original inspiration was drawn from classic Nouvelle Vague cinema?

Could it be true that Jack Bauer’s thrilling antics were ‘inspired’ by a 60s French film about a Jacques Baduer, who receives a phone call one lazy Saturday morning informing him he has only 24 hours to save the population of St Tropez.

In its latest viral campaign Stella Artois 4% reveals the truth. Not only was the 1961 classic ‘Vingt-Quatre Heures’ shamelessly remade as the TV series ‘24’, but ‘8 mile’ and ‘Die Hard’ also took ‘inspiration’ from long forgotten 1960s European classics; ‘8 Kilométre’ and ‘Dial Hard'. When watching these films, one thing becomes clear, the heroes, with their French accents and laidback attitudes are a lot smoother than their modern versions.

In the age of the internet nothing can be hidden, and with the help of Stella Artois 4% every American re-make of a classic European film shall be exposed. After all we did it first, and we did it smoother.