Cannes Lions
FAMOUS BRUSSELS, Brussels / STELLA ARTOIS / 2009
Overview
Entries
Credits
Execution
We saw that all those 9 steps could actually be demonstrated using the Wii controls. One controller acts as a glass, the other as the tap and later, the knife to cut off the excess foam. We recorded the tapping process with multiple ‘error’ levels such as holding your glass too straight, that would result in a beer with too much foam.Our mobile bars we fitted with flat screens, a computer and a set of Wii controls. People would try to tap a virtual pint before they could try the real Stella Artois.
Outcome
During a period of 2 months, more than 20 events were organised. Per event, hundreds of people could take up the challenge.People could try as much as they wanted without spilling a single drop of beer. Once they proved to have the skills, they could try their skills on a real tap and earn a place in the local semi-finals.
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