Cannes Lions
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE, Copenhagen / IKEA / 2019
Overview
Entries
Credits
Background
More and more people are getting divorced and bring their children with them into a new relationship. IKEA understands the lives that are being lived at home, and therefore they tackle this very delicate subject in a sensitive film about human relations, as no other brand has ever done.
Execution
Step Siblings is the story about how two, small girls react when their parents move in together, and they have to share a room, only divided by an IKEA room divider. The film is seen through the eyes of the children and delivers on the message that IKEA makes room for life with all its twists and turns.
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