The creative idea, which takes its inspiration from the discipline of Japanese precision walking, opens on a literal explosion of walkers tumbling out from the Honda HR-V as the car dramatically takes it place centre stage.

The Honda HR-V takes the lead with the walkers, now with the utmost precision, perfectly in synch. The ad involves the viewer in a meticulously perfected and satisfying-to-watch feat of human choreography, set against the rip-roaring 90s jungle hit (‘Incredible’ by M Beat featuring General Levy).

The precise choreography is a nod to Honda’s Japanese heritage and its belief in engineering perfection that the HR-V epitomises.

Designed to inspire viewers that the HR-V is perfectly in sequence with your life, creating a sense of how things can make you feel when they are perfectly designed and fit together in perfect harmony, like the walkers themselves. All summed up in the line: 'Precisely, pleasingly, perfect'.