Cannes Lions

STERLING LIGHT LAGER

LOWE BULL , Johannesburg / SOUTH AFRICAN BREWERIES / 2003

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A man lies on a lilo in a swimming pool. He has no chest hair at all. He takes a sip of a Sterling Light Lager. Suddenly he has a very hairy chest. With such a full-bodied taste, you won't believe it's a light beer.

Similar Campaigns

12 items

The SAB Spike Detector Coaster

GEOMETRY GLOBAL JOHANNESBURG

The SAB Spike Detector Coaster

2017, SOUTH AFRICAN BREWERIES

(opens in a new tab)
HERO

BBDO ARGENTINA, Buenos aires

HERO

2014, CEPAS ARGENTINAS

(opens in a new tab)
KIRIN NODOGOSHI DREAM OF DREAMS

DENTSU, Tokyo

KIRIN NODOGOSHI DREAM OF DREAMS

2013, KIRIN BEVERAGE

(opens in a new tab)
COORS LIGHT REFRESH A CITY

BUENA VIBRA GROUP, San juan

COORS LIGHT REFRESH A CITY

2013, COORS BREWING COMPANY

(opens in a new tab)
MEI-CHAO DIET TEA

BATES TAIWAN, Taipei

MEI-CHAO DIET TEA

2011, VITALON

(opens in a new tab)
CASTLE LITE BEER

THE JUPITER DRAWING ROOM (SOUTH AFRICA), Johannesberg

CASTLE LITE BEER

2011, SOUTH AFRICAN BREWERIES

(opens in a new tab)
CASTLE BEER

BRAND ACTIVATION 141, Johannesburg

CASTLE BEER

2006, SOUTH AFRICAN BREWERIES

(opens in a new tab)
AMSTEL BEER

BRAND ACTIVATION 141, Johannesburg

AMSTEL BEER

2006, SOUTH AFRICAN BREWERIES

(opens in a new tab)
LION LAGER

SONNENBERG MURPHY LEO BURNETT, Johannesburg

LION LAGER

2001, SOUTH AFRICAN BREWERIES

(opens in a new tab)
HEINEKEN

THE JUPITER DRAWING ROOM, Johannesberg

HEINEKEN

2001, SOUTH AFRICAN BREWERIES

(opens in a new tab)
DUM DUM INSECTICIDE

STRAT COMUNICACAO E TECNOLOGIA, Oeiras

DUM DUM INSECTICIDE

2001, SARA LEE

(opens in a new tab)
COCA-COLA CLASSIC

D'ARCY, St louis

COCA-COLA CLASSIC

2001, COCA-COLA

(opens in a new tab)