To get the attention of busy doctors around the world, we needed to speak directly to them in a unique and powerful way. Rather than a brochure or letter that may end up in the bin without a second glance, we came up with a bespoke campaign to arouse curiosity and interest in potential recruits. Not to mention to cleverly penetrate a really difficult target audience.

Using an essential tool of the trade, doctors are given just enough information to raise interest and to drive their engagement with the ad.

Due to the application process and transfer procedures the full results are still pending at the time of award submission. However, to date the campaign has received a massive amount of publicity in the press and on social media. It has reached over 200,000 unique users on Twitter and 12,000 views on YouTube as well as numerous online articles. The Africa Health Placements' Twitter following has also seen a marked increase from 1,021 to 24,894 followers, an increase of over 2,000%.